Reps who currently use Crik-IT tell us they prepare for a dealer visit by sitting in their vehicle, outside the dealer location, and they access the most recent information about that dealer from Crik-IT.  They see if the dealer has credit issues, back-orders, warranty claims, overdue invoices... all kinds of up to date information.  They can see contact notes showing conversations anyone else in the company may have had with the dealer, right up to that minute.  They can run purchase history reports for that dealer.  When the rep sees the dealer, s/he is well-informed and well positioned to help the dealer sell more.

Crik-IT makes the rep, and the vendor, look good to their dealers.