#1 B2B Sales Portal for Manufacturers & Distributors

The B2B portal for eyewear manufacturers and distributors serving optical stores

Give opticians a portal for reordering frames, managing display programs and filing claims, and give your reps a clearer view of every account.

Frame & display kits
Display units
Warranty claims
Account pricing

CrikSales for eyewear manufacturers and distributors serving optical stores

CrikSales is a B2B ordering and dealer portal for eyewear manufacturers and distributors. Opticians reorder frames, order frame and display kits, track display units and file warranty claims online, while your reps see each account's volume and trend.

CrikSales B2B portal list of customer orders with PO number, status and confirmation number

Optical retailer portal

Opticians reorder on their own

Optical stores reorder best-selling frames all year. A portal with their history, pricing and balance keeps them off the phone.

  • Three years of purchase history and top items
  • Dealer co-op balance shown on each account
  • Announcements for new collections
  • Role-based access for owners and staff
CrikSales order entry with a bundle open to show its components, cost and availability

Collections & displays

New collections, displays and kits

New collections arrive with display materials. Kits and display-unit tracking keep both together.

  • Frame and display sets sold as one kit
  • Display units tracked for each store
  • Back-orders when an item is not yet in stock
  • Customers attach their own PO number
CrikSales warranty claim entry form

Warranty

Handle claims without the inbox

When a product has a problem, the claim should be easy to file and easy to follow. The Warranty Claims module gives both sides one place to work.

  • Stores file claims online and attach photos or documents
  • Your team works from one claim queue
  • Customers see status and get automatic status emails
  • Problem-part reporting across claims
CrikSales business dashboard with revenue, orders and three-year trends

Pricing & reps

Account pricing and a clear view of results

Independents, groups and chains buy on different terms, and your reps need to see how each is trending.

  • Customer-specific pricing and tiered price lists
  • Rep dashboard with invoiced volume and top customers
  • Quotes accepted online for larger orders
  • Commissions calculated from the same orders

All the features done right

The everyday details that keep wholesale orders moving.

Order confirmations

A confirmations workflow sorted by number, PO, SKU or rep.

Invoices & balances

Customers see open invoices and their current balance without calling.

ACH & card payments

Large invoices can be settled by ACH instead of a card.

Sales CRM

Leads, opportunities and contact notes in one place for your reps.

Sales reports

See which products, customers and territories drive revenue.

QuickBooks sync

Orders, customers and invoices stay in step with your accounting.

Frequently asked questions

Yes. A branded portal shows each store its three years of purchase history, top items, dealer co-op balance and pricing, so reorders do not need a phone call.

Yes. Frame and display sets are sold as one kit, and display units are tracked for each store.

Yes. The Warranty Claims module lets stores file claims online with photos or documents, gives your team one claim queue, and sends customers automatic status emails.

Yes. Orders, customers and invoices sync with QuickBooks Online and QuickBooks Desktop, so your team keeps using the accounting software it already knows.

Yes. Choose Start free trial to try CrikSales, or book a demo and an advisor will show you how it would be set up for your business.

What CrikSales customers say

…they can view invoices, account balances, product purchase history & open orders. They can place orders, submit warranty claims, keep track of display units…

JenNortheast Distribution Ltd, CrikSales customer

With Crik-IT our reps are able to see everything they need about a dealer with a few simple clicks, and sometimes no clicks with the use of the dashboard!

Brianna PatrickFramus & Warwick, CrikSales customer